Stakeholder Alignment And Business Strategy

An effective business strategy needs more than an arbitrary directive from the CEO. Developing and implementing an effective strategy that moves your company objectives forward is required in today’s competitive marketplace. When that strategy breaks down it is typically due to lack of stakeholder buy in or lack of qualifed and capable talent driving the execution.

Great company leaders tell us that gaining key stakeholder alignment while developing their overall organizational is the key to a business strategy that delivers results and sustains the test of time.

All business operates around multiple cylinders that are crucial to bottom-line success.

The congruency and effectiveness of each business unit working
 
symbiotically with the others directly impacts your company’s ability to grow
 
sales, strengthen customer retention, sustain financial health and optimize the
 
efforts of your workforce.

One of the ways you can accomplish stakeholder alingment is by bringing your team together for a Business Strategy session.

Through a series of leadership exercises, Socratic
 
inquiries and facilitated brainstorming you can gain alignment on the current
 
state (the good, the bad and the ugly) of the business.

Once you do that your team is freed up to begin brainstorming towards the ideal future state of the organization.

With good healthy discussion and some basic ground rules you will stimulate
 
stakeholder alignment on which objectives and goals are required to bridge the
 
gap between the two and ultimately, achieve success.

On a deeper level, you can evaluate the current state and the organizational barriers to growth by conducting an Organizational Assessment. Any good assessment begins with data collection. Data collection could be in the form of
 
assessments, interviews and/or observation; all of these tools help you and your team to better understand the current state of your business as well as help you identify any barriers impeding your organization’s success.

Some of the
 
first areas to analyze include employee & stakeholder alignment, workforce
 
engagement, the leadership and management teams’ strengths, weaknesses and competency gaps, as well as major business process hurdles and roadblocks.

Lastly, it is important to fully understand the team’s aptitude for executing on the critical components of
 
the business strategy.

Two of the best, most conclusive tools I have used as a prelude to Strategic Planning is the Organizational Health Check and the Innermetrix Leadership Assessment both which provide the reader with a diagnostic of the barriers to company and people performance. Additionally, when interpreted with an eye on the future both of these dynamic tools provide a recipe for building a highly engaged, productive and
 
effective workforce as well as a healthy, stakeholder centered organization.

  1. Organizational Effectiveness Health Check: Measures
     
    performance in eleven (11) core dimensions of business success and offer
     
    expertise in optimizing your strengths and closing the gap on the barriers
     
    impeding your objectives.

  2. Leadership Assessment: As a business executive it is
     
    important that you surround yourself with highly competent, strategically
     
    aligned stakeholders & leaders with the ability and drive to execute
     
    on the business strategy. These days you can buy Executive
     
    Assessment and 360 degree feedback program on every Google page. What I
     
    recommend you look for is a single assessment that measures your leaders
     
    in 78 areas of competency, behaviors, work styles, motivations and
     
    emotional intelligence. When leaders are aware awake to their strengths,
     
    they can consciously work to optimize them. Similarly, when they are
     
    open to learning about their weaknesses they can chose how to mitigate
     
    them and or, if needed fix them.

A holistic approach to understanding your business serves as the
 
first step in identifying areas that require further investigation and
 
development. Awareness is the first key to high performance, doing something about it is the second.