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From Friction to Flow

Coaching people at work to thrive in the face of change. 


Our body of work evolves the human system through shifting the context that people operate from, elevating the energy of individuals and teams, and catalyzing the collective genius in the workplace.

Our Team


We Transform Culture from the Inside Out

At KeenAlignment, everything we do is in service of empowering intentional, healthy and high-performance organizational culture. 

Our Expert Facilitators, Coaches & Trainers Specializations

Leadership &

Organizational Development


Operating System (EOS)



Talent &



Team Building

Business Strategy

and Management

Human Resources &

Talent Management

Women’s Leadership Development

Diversity, Equity

& Inclusion

Meet Magi

Magi_1 (Most Preferred).jpg

Magi The Evolutionist

Catalyst for Positive Change

Personal - Interpersonal - Team - Organizational

Using a unique combination of experiential coaching, science-backed development tools, and actionable strategies, Magi empowers leaders to evolve themselves and their organizational culture to meet the moment. Whether it’s change initiatives, new leadership, or cultural transformation, she partners with teams to catalyze positive change.


Magi’s magnetic personality and fierce compassion coupled with her insightful and thought provoking programs, ignite power and motivation in leaders committed to elevating themselves and their organizations for the greater good. 


Her body of work cuts through the personal, group, and organizational malaise stifling happiness, joy and fulfillment. Her uplifting talks and groundbreaking courses uncover, catalyze, and optimize human potential, unite teams, and raise organizational effectiveness. 


She inspires her audiences and clients to see, take responsibility for, and move beyond their personal and organizational constraints and achieve peak performance. 


Magi’s course curriculum is derived from over 25 years of study and application in the fields of organizational effectiveness, cultural anthropology, and human development.


Pioneering the leading edge of conscious leadership, organizational development, and corporate cultural alignment, Magi is a Wall Street Best Selling Author for her book "Ignite Culture" and has received numerous awards in the business field, including:

  • Inc. 5000 – List of the Fastest-Growing Private Companies in America

  • Silicon Valley Business Journal – 100 Most Influential Women in Silicon Valley

  • The Stevie Awards – Female Entrepreneur of the Year-Business Services

  • National Association of Women Business Owners – Chicago Woman Business Owner of the Year

As the founder/CEO of KeenAlignment, a solutions-focused organizational and change effectiveness consultancy, Magi’s engaging and interactive talks, training, total immersion workshops and coaching transforms leaders and teams from the inside out. 


Using a unique combination of experiential coaching, science-backed development tools, and actionable strategies, Magi’s work empowers leaders to evolve themselves and their organizational culture to meet the moment. Working in partnership with executive and HR teams to ignite emergent cultures, Magi’s clients experience increased employee engagement and higher organizational performance improvement by a minimum of 35%. With a contagious energy and undeniable candor, Magi has supported hundreds of companies and thousands of people in revolutionizing how they relate to themselves, each other, and to the work they do. 

Other accomplishments include:

  • Proven success in catalyzing and accelerating positive organizational change with more than 25,000 lives impacted

  • Repeat speaker at Society for Human Resource Management National Conference, ThinkHR, American Foundry Society, Association of Manufacturers Bay Area

  • Shared the stage with global presenters Frank Abagnale and David Whyte

  • Trained and developed over 5,000 service providers in talent management, employee engagement and retention, behavioral interviewing and psychometric selection, and shaping emergent cultures

  • Mentored and trained by high-impact leaders in the human potential field including: Jack Canfield - Success Principles, Human Synergistics - Cultural Diagnostics, Linkage - Organizational Change,  Marshall Goldsmith - Stakeholder Centered Leadership, CoActive Coaching & Leadership, Landmark Education/Life Spring - Ontological Studies, Heart Math Institute - Coherence between heart, head and intuition, Neuro Linguistic programming, Leadership and Neuroscience, Mount Madonna Institute - Physiology, Psychology & Performance, Ken Manning and Robin Charbit -  Insight Principles & Organizational Performance, Flow Research Collective - Achieving Peak Performance, and Hendricks Institute - Relationships Mastery

  • Contributor and fundraiser to Forbes, Team in Training, the Climate Ride, Cub Scouting, and Big Sister Foundation

What Customers have to say:

We shifted from fragmented, frustrated, stagnant, and complacent to highly engaged, collaborative, connected and high-performing

“People want to work here now!” 

Keen drastically changed our culture for the better. In the beginning, we couldn’t pay people enough to come work for us. Now, we have a booming culture and a great reputation in the industry. This changed when the vocabulary opened up, and the wrong people got off the bus. There’s nothing more exciting than creating a better future. 

—Lauren Monack, Director of Administration and Finance, Santa Clara Valley Open Space Authority, San Jose, CA

The KeenAlignment group has a talented group of consultants. They have the experience to bring what you need to the table in a way that works for you. I would recommend working with Keen to anyone who is serious about changing the culture of an organization.” 

—Chris Prendergast, Facility Manager, Clow Valve, IA

The group exercises really helped our team to come closer together and agree upon how we want to change our corporate culture and grow.” 

—Jeff Okun, Strategic Market Development, GRUNDFOS




As a mother to 3, a grandmother to 4 (with #5 on the way!) and a dog mom to 1, Magi spends her off hours building memories with her grandchildren, training for a variety of physical challenges she creates for herself, and fundraising for climate, humanity, and healthcare-related challenges.



Speaking Testimonials


“Thank you for the training you gave in Mankato, MN on leadership and the imposed reflection on myself. Very interesting. Also thank you for the energy you bring to your presentations. You clearly believe the knowledge you are passing on.” 

—Scott Kaufman, Badger Mining Corporation, Quality Leader



"Magi gave an amazing presentation at the AHRMA conference this year. I was so inspired and I loved her energy and conviction! Keep up the great work, you are truly elevating people everywhere!" 

—Jennifer Cupid, JuiceLand, Director of Human Resources



“What a great event today — the room was a buzz with positive energy after your presentation, the morning continued to flow from it. Thank you again for taking the time to share your story and your leadership vision with the Chamber.” 

—Casey Beyer, Santa Cruz Area Chamber of Commerce, CEO




“Margaret was the perfect keynote for our conference because of the level of enthusiasm she brings to the topic of talent management. The audience was captivated by Margaret and walked away with a greater understanding of employee engagement and how to build a strong workforce.” 

—Lisa Lichty, Star Staffing, CEO




“We had 701 attendees and 93% of them gave the Webinar a 4-5 for effectiveness, and 94% rated Margaret’s effectiveness as a speaker a 4-5 (on a scale of 1-5). Those are great survey results and definitely in line with what we would expect of our THR Webinars! Some attendee comments included: “Love the presenter’s passion for the topic, engaging.”, “It flowed so well I was surprised when it was over that I had been listening for an hour already.”, “One of the best Webinars I have ever attended. THANK YOU!” 

—Traci Cook, ThinkHR, Content Editor

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