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Now is the Time to Be Clear About Values

Our values are significant because they aid in our personal development. They aid us in constructing the future we desire. Every day, hundreds of decisions are made by every person and every organization. Our decisions are always focused on a particular goal and are a reflection of our values and beliefs.

Whether we are aware of it or not, we all operate in accordance with certain values we have adopted for our personal accountability and personal journeys. Where do these values come from? Most often people's values, beliefs, and attitudes are formed and bonded over time through the influences of family, friends, society, and life experiences. Simply put, values are something we care about deeply, things that we weave into how we do everything from communicating to choosing friendships, to how we parent. They’re central to our identity because they’re what matters most to us in life. When you value your personal growth, you care about making time and space to grow and develop. The same is true if you value time with your family, strengthening your friendships, or progressing in your career. 

But you might not realize how your values influence your day-to-day life. They can affect your decisions, interactions with other people, and how you relate to the rest of the world. Your values, along with your beliefs and attitudes, create the moral, guiding principles you follow and those guiding principles shape your personal accountability and your life.

How Do I Determine My Values?

There are infinite suggestions across books, the internet, and workshops that suggest ways to get clear on your values. They range from making a list of what brings you joy, understanding your assumptions, identifying nonnegotiables, or even examining areas of conflict.

While all of these methods are sure to get the thought waves flowing and begin to point toward your values, KeenAlignment has a method that pairs validated psychometrics with brain science to give you insights into your values in a deeply meaningful way. The Innermetrix ADVanced Insights Profile holistically combines the best of three world-class profiles.

  • The Attribute Index measures how you think and make decisions

  • The Values Index measures your motivational style and drivers

  • The DISC Index measures your preferred behavioral style

Together they answer the questions WHAT, WHY, and HOW:

  • What natural talents do you have?

  • Why are you motivated to use them?

  • How do you prefer to use them?

This level of self-awareness and discovery are the core to achieving peak performance in any role or endeavor, to ensure that you properly align what you do best with how you do it and why you are driven to do so.

Each person who is administered this profile and debriefed by a coach at KeenAlignment receives a subjective look at their results that enhance our ability to understand the combination of a person’s behavior, values, and personal skills so that we can work with their strengths and opportunities for growth in more optimal ways. They are given a background on the latest understanding of neuroscience and how the ways our brains are wired combine with the results to give an understanding of how we operate that can help us perform to our fullest capacity.

Values vary from person to person and this index demonstrates how values help influence behavior and action and can be considered somewhat of a hidden motivation because they are not readily observable. Understanding your values helps to tell you why you prefer to do what you do. It’s vital for superior performance to ensure that your motivations are satisfied by what you do. This drives your passion, reduces fatigue, inspires you, and increases drive.

By giving you the option of working with skillful coaches, reliable strategies and tools, and a noble cause to liberate the human spirit, KeenAlignment makes aligning your values and your life a worthwhile process.

Visit to book a qualifying call and get your team on their way to discovering their values and beyond.


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