Zoominfo’s newsletter is out, and Amitai Givertz gives his take on what we’ll see in 2008.
As the competition in the Web 2.0 market intensifies Ami foresees a proliferation of new applications, platforms, widgets and whiz-bang technology along with increasing usability issues in existing social networks. What was once fun will turn into drudgery with multiple logins and communities of “friends” to manage — detracting from core recruiting activities. Against this backdrop, Ami predicts a general backlash among the industry’s early adopters. They will increasingly default to using proven resources like online sourcing, direct recruiting and building their personal networks. For the rest, the gap between those who “get it” and those who don’t even know” will widen. The real opportunity that Ami sees for established vendors and service providers lies in helping close the gap as the front runners start to slow down and the early majority catches up.
His analysis on social media is spot on. I’m blogging