Transforming People in the Places They Work Since 2000
Most hiring decisions rely on instinct, leading to inconsistent results and costly mis-hires.
This certification gives your team a structured, behavior-based approach to evaluating candidates, so you can confidently select people who align with your values and perform in the role.
“ConsciousHiring™ allows us to take a deeper dive when evaluating candidates. Rather than simply “going through the motions” of matching skills and experience to job requirements, the practice of ConsciousHiring™ has taught us to listen and look deeper. Through the identification of values, motivations and behaviors, we have been able to not only find candidates with the right technical skills, but hire great candidates with the right soft skills that fit into our unique culture.”
Mary McAdams, Human Resources Manager, Duncan Solutions
Built For Decision Makers
→ HR Leaders
→ Talent Acquisition Teams
→ Hiring Managers
→ Business Leaders responsible for building teams
If you hire people, this is for you.
This Certification is worth 20 HRCI Credits!
A Smarter Way to Hire
Our Values-Aligned Behavioral Interviewing (VABI) Certification trains your team to evaluate candidates based on real behavior, not assumptions
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Using role analysis, behavioral science, and hands-on practice, you’ll learn how to:
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Ask the right questions
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Identify right fits
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Make confident, unbiased decisions
Because past behavior is the strongest predictor of future success.
Most Hiring Decisions Are Made Too Fast
And often incorrectly.
Without a structured approach, teams rely on instinct instead of evidence, leading to costly mis-hires.
With VABI, you:
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Replace guesswork with data
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Identify “difference makers” early
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Align hiring to your culture and strategy
How It Works
Hands-On. Practical. Immediately Applicable.
This is not theory.
You’ll actively:
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Analyze real roles in your organization
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Build values-based interview models
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Practice interviewing and scoring
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Learn to identify behaviors tied to performance
You leave ready to apply it immediately.
Course Overview
The Power of Values-Aligned Behavioral Interviewing
Learn why values-aligned behavioral interviewing leads to better hiring decisions. This module introduces a structured, behavior-based approach to predicting performance by evaluating past actions aligned with your organization’s values.
You’ll see how more intentional, consistent conversations lead to stronger hiring outcomes, improving your batting average and building more aligned, effective teams.
Certification Outcomes
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Fewer hiring mistakes
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Stronger alignment to company values
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Increased workforce effectiveness
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Higher ROI on people decisions
What Makes This Different
Values + Behavior + Role Alignment
Most interview training focuses on skills.
This goes deeper:
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Values (how someone shows up)
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Behaviors (what they actually do)
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Role alignment (what success requires)
That combination is what drives performance and retention.
“I recently had the pleasure of attending an outstanding presentation on ConsciousHiring™, given by Margaret Graziano of KeenAlignment. Her knowledge and expertise in obtaining and retaining top notch employees is spot on! She delivered her message with such a vibrant energy and accurate view of the workplace today.
As a recruiter, I see firsthand how many components go into ensuring a great match for both the employer and the employee. Not only is it critical to ensure a great hire, it is imperative to retain that talent. Excuse the cliché, but the success of a company is dependent upon the people within it. Sometimes when we are so close to a situation, it’s difficult to pinpoint where the issues stem from. Margaret and the KeenAlignment team offer excellent insight on this matter.
I would encourage any organization or leadership team that is encountering difficulties in their hiring efforts or employee retention and is willing to make positive changes to turn it around, get in touch with Margaret. You and your team will be happy you did!”
Aimee Anderson, President, TeamBuilders Employment & Business Solutions
What's Included
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Certification (HRCI credits available)
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7+ online training modules
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20+ tools and job aids
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Live experiential workshop